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🇰🇷 The #1 foundation in Korea
 4.8/5 – Loved by 50,000+

Reverse-aging Adaptive Foundation Stick (K-beauty technology)

Reverse-aging Adaptive Foundation Stick (K-beauty technology)

favorite Instant youthful look

star_shine Adapts to your skin tone

schedule All-in-one anti-aging

sunny With SPF 15


Approved by dermatologists

310 dermatologists reviewed this formula

Created with Korean beauty innovation, and designed for 50+.

It softens wrinkles, disguise age spots, and revive tired-looking skin… then finishes with a perfect, self-adjusting shade match.

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    ‘’This is the first foundation that truly adapts to my skin. It’s light, natural, and doesn’t feel like makeup at all. Love how easy it is.’’

    Michelle M.
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    ‘’Most foundations make me break out or feel itchy, but this one feels soothing and weightless.’’

    Emma K.

    Our adaptive pigment formula removes the need to choose a shade. As you blend, micro-encapsulated pigments react to your skin’s warmth and undertones, shifting within seconds to match your unique complexion. Made for fair to medium tones, it evens redness, blurs imperfections, and melts into the skin for a seamless, second-skin finish.

    Our Color Changing Foundation is suitable for all skin tones above and in between.

    Step 4: Lock It In
    Brighten under-eyes with your favorite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.

    Find your flawless shade with zero risk. Our Changing Foundation comes with a complete satisfaction promise: if your shade isn't spot-on, we'll make it right with a full refund—no questions asked.

    We know finding the perfect foundation match online can feel like a gamble. That's why we've eliminated the risk entirely. Try it on your skin, in your lighting, with your routine. If it's not your perfect match, simply let us know within 30 days and we'll process your full refund immediately.

    🌿 Our Skin-Loving Ingredients

    Our Blanc Cover Cream Stick V (shades 201, 202 & 203) is formulated with a blend of skin-soothing extracts, nourishing oils and hydrating ingredients designed to create a smooth, radiant finish while respecting even delicate or mature skin.

    Niacinamide

    A brightening and barrier-strengthening vitamin that helps improve uneven tone, reduce dullness and support a smoother, calmer-looking complexion.

    Hydrolyzed Collagen Extract

    A moisturizing ingredient that enhances skin suppleness and leaves the complexion feeling soft, bouncy and comfortable throughout the day.

    Glycerin & Butylene Glycol

    Humectants that attract water to the skin, helping to maintain long-lasting hydration and prevent the foundation from feeling dry or tight.

    Hippophae Rhamnoides (Sea Buckthorn) Extract & Blueberry Fruit Extract

    Rich in antioxidants, these botanical extracts help protect the skin from environmental stressors while promoting a naturally healthy glow.

    Calamine & Rhodiola Rosea Root Extract

    Known for their soothing properties, they help visibly calm redness and provide comfort to sensitive or reactive skin.

    Synthetic Fluorphlogopite & Mica

    Light-reflecting minerals that create a soft-focus effect, smoothing the appearance of pores and fine lines for a radiant, natural finish.

    Dimethicone & Silky Emollients

    Provide a creamy glide and ensure effortless blending without settling into wrinkles or emphasizing texture.

    ✨ Full Ingredients List (INCI)

    (Identical structure for shades #201, #202 and #203, with only pigment variations: CI 77491, CI 77492, CI 77499)

    Titanium Dioxide (CI 77891), Phenyl Trimethicone, Propylene Glycol Dibenzoate, Hydrogenated Polyisobutene, Octyldodecanol, Ethylhexyl Methoxycinnamate, Ozokerite, Glycerin, Hydrolyzed Collagen Extract, Dimethicone, Polyethylene, Synthetic Wax, Synthetic Fluorphlogopite, Mica, VP/Hexadecene Copolymer, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Niacinamide, Silica, 1,2-Hexanediol, Polyester-1, Silica Dimethyl Silylate, Aluminum Hydroxide, Triethoxycaprylylsilane, Ethylene/Propylene Copolymer, Ethylhexylglycerin, Butylene Glycol, CI 77491 / CI 77492 / CI 77499, Fragrance, Dehydroacetic Acid, Adenosine, Cetearyl Alcohol, Adenium Obesum Leaf Cell Extract, Harpagophytum Procumbens Root Extract, Hippophae Rhamnoides Extract, Rhodiola Rosea Root Extract, Calamine, Opuntia Coccinellifera Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Water, BHT, Myrothamnus Flabellifolia Callus Culture Extract, Jasminum Officinale (Jasmine) Oil, Lavandula Angustifolia (Lavender) Oil, Oenothera Biennis (Evening Primrose) Oil, Anemarrhena Asphodeloides Root Extract.

    AVAIA orders are fulfilled and shipped within 1-2 business days, with delivery times depending on your location:

    • United States: 5-10 business days
    • United Kingdom: 7-12 business days
    • Australia: 7-12 business days
    • Germany: 7-15 business days
    • Europe: 7-15 business days
    • Rest of the World: 7-15 business days
    Reverse-aging Adaptive Foundation Stick (K-beauty technology)

    Reverse-aging Adaptive Foundation Stick (K-beauty technology)

     4.8/5 – Loved by 50,000+
    View full details
    • "I honestly thought my foundation days were over. At 61, everything I tried would settle into my smile lines within an hour and turn orange by lunch. I'd resigned myself to just using tinted moisturizer. Then my daughter bought me this for my birthday. I cried when I looked in the mirror. My skin looked like MY skin—just smoother, more even, more radiant. No lines emphasized. No orange. No mask. I'm 61 and I finally love wearing foundation again."

      Margaret, 61

    • Heading

      "In 25 years, I've spent thousands on foundation. High-end, drugstore, luxury brands, custom-mixed—I tried it ALL. Nothing worked on my 54-year-old skin. They all settled into my pores, clung to dry patches, and oxidized. This is the first foundation that's made me look YOUNGER, not older. My husband asked if I'd done something to my face. That's when I knew this was different"

      Jennifer, 58

    • "As a makeup artist for 30+ years, I've worked with every foundation on the market. I'm 63 and I've never found one that works this well on mature skin—including my own. The way it glides over texture instead of settling into it is remarkable. I've started recommending it to every client over 50. It's the only foundation I trust on aging skin"

      Deborah, 63

      Foundation that adapts to you

      Meet the foundation that takes the guesswork out of beauty. Our color-changing formula adjusts seamlessly to fair to medium skin tones, giving you a radiant, natural finish that looks like your skin, only better. It blurs imperfections, softens fine lines, and neutralizes redness in seconds, all while protecting with SPF 15. One shade, endless confidence. Just apply, blend, and watch the transformation.

      check_circle Adapts to your skin tone

      check_circle Hides imperfections

      How does it work?

      Our Skin-Tone Adapting Foundation uses intelligent mineral pigments that adjust as you blend.

      At first touch, the pigments look soft and neutral. As you smooth the formula across your skin, these micro-pigments disperse and warm up, revealing the natural blend of tones your complexion needs.

      The result? A finish that looks like your skin just more even, smoother, and perfectly balanced. No guesswork. No harsh lines. Just effortless, self-adjusting coverage that melts into your unique tone.

      check_circle Natural look for 16+ hours

      check_circle With SPF 15

      Loved by Women All Around the World

        Real results

        98%

        Said it instantly matched their skin tone

        97%

        Said their blemishes became invisible

        95%

        Loved that it didn’t feel heavy or mask-like

        Based on an eight-week independent customer panel

        Frequently Asked Questions

        Will this really match my skin tone?

        Yes! It goes on white then magically transforms to match your exact skin tone as you blend it in.

        Yes! It’s formulated without harsh ingredients and includes skin-loving hydrators inspired by Korean skincare. It’s designed with comfort in mind, especially for those with dry or sensitive skin, though we always recommend patch testing first.

        The formula is designed to be flexible enough to complement slight changes in skin tone due to tanning or seasonal shifts. While it won’t replace every shade, it may reduce the need to switch foundations throughout the year.

        Yes! It’s designed to work beautifully with your regular routine. Just make sure your skincare is fully absorbed before applying for the best results.

        It’s designed to be lightweight and flexible, so it glides over fine lines and pores instead of settling into them. The hydrating formula helps give the skin a smoother, fresher appearance, though as with any foundation, results may vary by skin type.

        At the moment, this formula is best suited to fair or light skin tones, including most Caucasian complexions. While it may blend on some medium tones, it is not currently optimized for deeper skin shades. We understand how important shade inclusivity is and hope to expand our range in the future to better serve all skin tones.

        Try it for 30 days. If the size or color is not right, or you simply changed your mind, you can return it with no stress.

        AVAIA orders are fulfilled and shipped within 1-2 business days, with delivery times depending on your location:

        • United States: 6-12 business days
        • United Kingdom: 7-12 business days
        • Australia: 7-12 business days
        • Germany: 7-15 business days
        • Europe: 7-15 business days
        • Rest of the World: 7-15 business days

        Please note that shipping times may vary slightly depending on the destination. Rest assured, we’ll keep you updated every step of the way!

        As soon as your order ships, you will receive a tracking link by email.